CDP’s Core Capabilityįundamentally, a CDP is a solution built for marketers to link together data, understand customers from a single viewpoint, and communicate with customers at various touchpoints with cohesive messaging. AEP is an open and extensible CDP because it enables orchestration of individual customer journeys at scale using Adobe’s predictive model solution, powered by Adobe Sensei.īefore we start discussing AEP, let’s take a quick moment to understand the characteristics of a CDP. The CDP was created to precisely enable the creation of a single customer profile. To avoid the challenge, businesses need a way to streamline the flow of data and create a single view of the customer. The result is a non-linear communication strategy with its own tools and data sets. It is that the data and tools are dispersed throughout the organization because organizations tend to separate their communication team into different channels to maximize efficiency. The difficulty in meeting the customer’s expectations of a connected and safe engagement is not due to the lack of data or tools. Customers require brands to respect their privacy and manage data responsibly.They expect the brand message to be relevant to their buying journey regardless of when and where they reach out, and.People interact with brands through multiple devices and touchpoints, the number of which has increased dramatically over the past few years, but.However, the customer journey has become complex over the years as a result of the following challenges:
The key to increasing engagement and building brand loyalty is to create experiences across devices and touchpoints that feel like one seamless interaction. Adobe Experience Platform (AEP) is a real-time Customer Data Platform (CDP) that enables organizations to streamline the flow of data and create a single view of the customer to build seamless experiences across devices and touchpoints.
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